The mysteries of Google Search are a constantly evolving subject on the web.
At least on those segments of the web frequented by online marketers, website builders, SEO consultants and others whose fortunes turn on being able to attract the eye of the notoriously fickle Google search algorithm.
When it comes to running a business successfully, it’s just as important to have a huge social media presence as it is to have high-quality products or a staff you enjoy working with. Because no matter how effective you are at running your business, customers are going to interact with your brand mostly online these days.
Local SEO is crucial if you want your business to stay relevant. You could be missing out on your potential customers if your business isn’t optimized for local search. However, every business must depend on local SEO performance to obtain much better online visibility.
Companies like Macy’s have been getting customer service right by dealing with complaints proactively. Macy’s web site, for instance, has a “tell us what you think” section in which clients can quickly leave feedback about three different types of experiences: in-store, online and credit card. It backs up its online chat features with live calls, and customers are attended to 24 hours a day. Complaints are dealt with in minutes, which gives them major credibility with social media users.