Companies like Macy’s have been getting customer service right by dealing with complaints proactively. Macy’s web site, for instance, has a “tell us what you think” section in which clients can quickly leave feedback about three different types of experiences: in-store, online and credit card. It backs up its online chat features with live calls, and customers are attended to 24 hours a day. Complaints are dealt with in minutes, which gives them major credibility with social media users.
At the initial brainstorm for a campaign, one of the first questions to consider is whether social media would be suitable for the campaign in question. How could social media marketing add value to the campaign, and what could it accomplish that other elements in the campaign – advertising, PR and events for example – just couldn’t?
With the advent of online presence and marketing also came the social media platforms. Over the years communication over these platforms has evolved immensely. What used to be simple instant messaging has now transformed into full-blown product and service promoting giants. In no previous point in time have we had a better time reaching our desired audience. It has developed into science in itself. Social likes, shares, comments, and more, all play a vital role in our rankings on the global search platforms.
By Sara Carbone, freelance copywriter at Create Velocity
Solar marketing can be tough. Contractors are working to differentiate themselves in a crowded and ever-changing marketplace. They’re seeking to meet prospects wherever they are and usher them to a specific website.