Businesses in Moray get chance to learn how to create a digital strategy

Businesses in Moray are being given the opportunity to learn how to create the most effective digital strategy from a leading expert in the field.

Highlands and Islands Enterprise (HIE) has launched a series of digital strategy workshops, as part of its Entrepreneurial Academy.

The first will be called Delivering a Digital Strategy, and takes place in Forres on February 14. It will be followed by workshops in Inverness, Oban, Lerwick, Fort William and Kirkwall.

At the free workshop, businesses will be guided through digital channels and shown the best techniques and tactics to achieve their goals, from securing more sales to increasing brand awareness and improving customer support.

They will be delivered by Hary Ennis, of award-winning digital training consultancy NSDesign.

Mr Ennis said:  “At the Forres workshop we’ll look at digital strategies, review the websites of attendees, including looking at whether they’re optimised for mobile and reviewing Search Engine Optimisation (SEO), review social media platforms, including paid for advertising, and, new for this programme, we’ll be giving advice around cyber security.”

To find out more, visit www.hie.co.uk/entrepreneurship

Article source: https://www.pressandjournal.co.uk/fp/news/1652982/businesses-in-moray-get-chance-to-learn-how-to-create-a-digital-strategy/

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