When it comes to running a business successfully, it’s just as important to have a huge social media presence as it is to have high-quality products or a staff you enjoy working with. Because no matter how effective you are at running your business, customers are going to interact with your brand mostly online these days.
Local SEO is crucial if you want your business to stay relevant. You could be missing out on your potential customers if your business isn’t optimized for local search. However, every business must depend on local SEO performance to obtain much better online visibility.
Companies like Macy’s have been getting customer service right by dealing with complaints proactively. Macy’s web site, for instance, has a “tell us what you think” section in which clients can quickly leave feedback about three different types of experiences: in-store, online and credit card. It backs up its online chat features with live calls, and customers are attended to 24 hours a day. Complaints are dealt with in minutes, which gives them major credibility with social media users.
With the advent of online presence and marketing also came the social media platforms. Over the years communication over these platforms has evolved immensely. What used to be simple instant messaging has now transformed into full-blown product and service promoting giants. In no previous point in time have we had a better time reaching our desired audience. It has developed into science in itself. Social likes, shares, comments, and more, all play a vital role in our rankings on the global search platforms.
One of the biggest marketing and SEO tools on the online market today when it comes to promoting your business and website is Google My Business. Many businesses can add their business listing (or see if a customer requested it to be added), and then one must claim it in order to take advantage of the full features it Google My Business has to offer. But many people make a lot of mistakes when it comes to proper SEO tactics when it comes to your business listing. Others think that black hat SEO practices can help get your listing viewed more.