For small business owners, promoting your website can cause a serious case of choice paralysis.
There are so many options available these days and those in the advertising and marketing industries will often try to convince you that the shiniest, fanciest and latest methods need to be taken advantage of.
Guest posting, or guest blogging, is a marketing practice where you write an article for a website in exchange for brand exposure. A vital aspect of this process is the link that directs that particular blog’s readers to your own site. This method allows both parties to win because the blog owner gets fresh content while you boost referral traffic to your website.
You’ve seen sensational, ALL CAPITALS-headlines pronouncing a WEATHER BOMB will batter the UK. And presumably you’ve also seen the social media snapshots of a bin toppled over by a gust of wind and the accompanying declaration: “We will rebuild”.