Global UX platform hands SEO account to Manchester agency

User experience platform UserZoom has appointed Manchester’s CandidSky to run its SEO campaign.

UserZoom, which automates UX research for businesses, has offices in Spain, the UK and the United States.

Tom Lloyd, director of global marketing for UserZoom, said: “We approached CandidSky to provide their expertise in helping us further build out our technical SEO and content firepower, and extend our capabilities beyond our current programme.

“From meeting and speaking with CandidSky, it was immediately apparent that they have a deep understanding of SEO and related fields. While some agencies seem to have a ‘one-size-fits-all’ approach to working with clients, CandidSky proposed a nuanced, realistic program that I have no doubt will prove the best approach for taking UserZoom’s web presence to the next level.”

CandidSky already works with the likes of Sage and Radisson Hotels.

CEO David Beharall added: “This partnership adds to our credibility of working with global brands and we expect many similar partnerships in the future. Simply put, it’s a very exciting time for CandidSky!”

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Newcastle Search Marketing specialists win at UK Search Awards

A Newcastle-based SEO agency has picked up its second UK Search Award in two years. Evolved Search, a specialist Search Marketing agency based in The Toffee Factory, won the award for Best Use of Search – B2C, for their work with online retailer Mattress Online.

Evolved Search is the only North East agency to pick up one of the prestigious awards, which celebrates the best in Search Marketing across SEO, PPC, Content and Outreach/PR. In 2016, the agency picked up the Best SEO Campaign accolade in 2016 for their work with car leasing brand, Select Car Leasing.

The campaign with Mattress Online is particularly significant, as the agency has only worked with the brand this past year and has managed to transform performance following a link-based penalty acquired during work with their previous agency, which saw traffic and revenue plummet, as well as a reduction in organic visibility of almost 75%.

Tom Etherington, Organic Search Director at Evolved Search explained; “When we took Mattress Online on as a client, the site was in really poor shape, due to their penalty, duplicate content issues and links purchased by their previous agency.

“From a technical point of view, the site required a lot of attention so we could build the foundation to start regaining traffic, visibility and revenue. Following this, it was down to work on building brand awareness through inspiring, creative and accessible content, which was picked up by the likes of The Daily Mail, The Mirror, House Beautiful, Glamour and London Evening Standard, to name a few.”

Following only 7 months of working together, Evolved Search managed to increase organic visibility by 277% – well above where it sat before the brand were given a penalty – and monthly revenue has since restored to its pre-penalty state.

Furthermore, organic traffic has improved by an impressive 88%, almost back to where it was pre-penalty. Had this work not been undertaken, Mattress Online would have lost over £1m in annual revenue, making the future of the brand uncertain and redundancies inevitable.

The agency believes the success is down to an expert, ethical approach, coupled with outstanding technical know-how and creativity. Not only have the figures improved for Mattress Online, but the client’s faith in agencies has also lifted.

Steve Adams, MD of Mattress Online, said: “Choosing a digital marketing agency is one of the most challenging decisions for any eCommerce company, especially when you’ve had your fingers burnt elsewhere. After receiving tenders from 4 agencies, we decided to work with Evolved Search and are very pleased we did.”

Work with Mattress Online continues following restoration of results, with Evolved Search working with the brand to achieve ambitious growth targets. The agency is now looking forward to the Northern Digital Awards in January, where they are in the running for four awards.

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Seven SEO mistakes you might make in 2019 and how to avoid them

There are many attributes that an SEO must have in order to be successful, but one of the most important ones is being willing to improve all the time.

Improvement doesn’t always come from making things right. In fact, the only way you’ll really improve is by failing, over and over again.

However, when it comes to SEO, a mistake might pass by unnoticed. You might not have any idea that you’re doing something wrong. Now, there are thousands of obvious mistakes that you could be making, like not adding keywords in titles or engaging in low quality link building.

But here are some more subtle, modern mistakes that SEO might make these days.

Continue reading “Seven SEO mistakes you might make in 2019 and how to avoid them”

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SEO content writer | Media jobs

Content Writer at Digital Agency in Shoreditch

We’re looking for an engaged, self-motivated and experienced writer to join our team as an SEO content writer. You will be working in a small editorial team, within the larger SEO department of a digital agency in Shoreditch.

We are looking for applicants to start as early as possible, but we can be flexible with start dates for the right candidate.

The Role

As a member of Go Up’s writing team, you will be working on short and long form content, both for client websites and third party platforms. You will have the ability to adapt your writing style accordingly, whether you’re producing content for a local news site, a tech blog or as industry-specific thought leadership.

You will work on a range of different clients, from innovative startups to established brands. It is imperative that you have an interest in writing about a breadth of subjects, seeking out interesting and newsworthy angles that will attract readers and online shares.

You will be writing content and copy with SEO in mind. Some knowledge of digital marketing is preferable but you will have the opportunity to learn on the job.

Our Writing Environment

You will be working in a small team, often collaborating on specific pieces, content plans and developing concepts. We run a collaborative writing team that actively encourages peer-reviews; giving and receiving constructive feedback is an intrinsic part of the role.

A variety of writing tasks will be allocated on a weekly basis with strict deadlines and you will be responsible for making sure your pieces are complete on time. You will get to work on a range of content, including but not limited to:

  • How to guides
  • Thought leadership articles
  • FAQs
  • Service pages
  • Product descriptions
  • News content


We’re looking for a candidate who has juggled a number of writing tasks, worked in a pressured environment with strict deadlines and nailed the brief. Whether you have a qualification in Journalism, English or a related subject, OR relevant work experience, we need to see evidence of your compelling copy.

You must be able to transform the boring into the brilliant, be a master researcher, have the ability to adapt your tone and have a keen eye for weeding out grammar and spelling mistakes. Attention to detail is an absolute must.

Experience of working in a fast paced environment, small business setting or collaborative newsroom will serve you particularly well in what is a unique digital agency.

Why Choose Us?

  • We are a close-knit editorial team and from the get go you will have a central role in choosing news angles, pitching content ideas and shaping the way we work.
  • Opportunity for streamlined progression, promotion and extra responsibilities.
  • Flexi-time working available.
  • Chance for travel to conferences and networking events.
  • Free yoga, fitness classes, office snacks and weekly team meal.
  • Social drinks on Fridays

Please Apply If You Are…

  • An enthusiastic and capable writer,
  • with a keen interest in the world of online journalism,
  • who has excellent research skills;
  • doesn’t shy away from complex topics;
  • and can find an interesting, newsworthy angle in anything from dog walking to online banking;
  • all the while remaining flexible in your tone
  • and juggling tight deadlines with ease;

Please Do Not Apply If You Are…

  • Unable to provide evidence of your ability,
  • the kind of person who will complain that a subject is boring,
  • going to address your application to “Sir/ Madam” or “Who it may concern”;

Still interested?


  • send us your CV
  • along with a cover letter telling us why you’re right for the role (hint: keep it snappy and creative and please NO TEMPLATES. Yes, we can tell!)
  • and at least two relevant examples of your writing (not just from your travel/food/football blog).


You can also send your application to, please address it to Oliver. If we think you’re a good fit, we’ll invite you over for a chat.

Interviews will start immediately so don’t delay getting in touch.

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Please quote when applying for this position

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