A Newcastle-based SEO agency has picked up its second UK Search Award in two years. Evolved Search, a specialist Search Marketing agency based in The Toffee Factory, won the award for Best Use of Search – B2C, for their work with online retailer Mattress Online.
Evolved Search is the only North East agency to pick up one of the prestigious awards, which celebrates the best in Search Marketing across SEO, PPC, Content and Outreach/PR. In 2016, the agency picked up the Best SEO Campaign accolade in 2016 for their work with car leasing brand, Select Car Leasing.
The campaign with Mattress Online is particularly significant, as the agency has only worked with the brand this past year and has managed to transform performance following a link-based penalty acquired during work with their previous agency, which saw traffic and revenue plummet, as well as a reduction in organic visibility of almost 75%.
Tom Etherington, Organic Search Director at Evolved Search explained; “When we took Mattress Online on as a client, the site was in really poor shape, due to their penalty, duplicate content issues and links purchased by their previous agency.
“From a technical point of view, the site required a lot of attention so we could build the foundation to start regaining traffic, visibility and revenue. Following this, it was down to work on building brand awareness through inspiring, creative and accessible content, which was picked up by the likes of The Daily Mail, The Mirror, House Beautiful, Glamour and London Evening Standard, to name a few.”
Following only 7 months of working together, Evolved Search managed to increase organic visibility by 277% – well above where it sat before the brand were given a penalty – and monthly revenue has since restored to its pre-penalty state.
Furthermore, organic traffic has improved by an impressive 88%, almost back to where it was pre-penalty. Had this work not been undertaken, Mattress Online would have lost over £1m in annual revenue, making the future of the brand uncertain and redundancies inevitable.
The agency believes the success is down to an expert, ethical approach, coupled with outstanding technical know-how and creativity. Not only have the figures improved for Mattress Online, but the client’s faith in agencies has also lifted.
Steve Adams, MD of Mattress Online, said: “Choosing a digital marketing agency is one of the most challenging decisions for any eCommerce company, especially when you’ve had your fingers burnt elsewhere. After receiving tenders from 4 agencies, we decided to work with Evolved Search and are very pleased we did.”
Work with Mattress Online continues following restoration of results, with Evolved Search working with the brand to achieve ambitious growth targets. The agency is now looking forward to the Northern Digital Awards in January, where they are in the running for four awards.