SEO has become a major thing in the internet marketing world. Including Search Engine Optimization is sure to yield many benefits to your website promotion, and thus your business as well. Unless you are an expert yourself hiring an SEO agency or an independent freelancer is a valuable investment.
One of the most important things when it comes to SEO strategies is a careful budget planning. You need to know how to set your goals, know your limits and make the most out of it. Now, to plan your SEO budget for 2019, you will have to be aware of the fact that SEO is a long-term strategy and that it can cost quite a bit. Still, as the competition is pretty wild, you will be able to fetch a good deal if you do enough research and find the right price-quality agency. As of the SEO Packages offered by agencies, those tend to be somewhat cheaper and if your goal is the domestic market these might be your best option.
Let’s take a look at the steps on how to plan out your budget and why you should use Local SEO!
How To Plan Out Your 2019 SEO Budget
- First and foremost you should analyze the past 2018 year. By sorting out the financial data of your revenue, gross and expenses, you will be able to predict the budget for 2019. Through this, you can identify what was wrong and missing, and on what strategy methods you should focus. Just to be sure, it will be wise to invest in mobile experience as well as voice and video search methods because those seem to be the growing trends for 2019!
- Once you have identified how much money you will be able to invest in an SEO campaign, rank the methods from the most to the least important ones. To plan your SEO budget for 2019 investigate what needs the most attention – from website design and keywords to content updating and backlinking.
- Depending on how big your company determines your spending plan. If you are a new or a small business, no more than 30% of your revenue should be going on the digital marketing, while on the other hand, you should be looking to do some of the marketing yourself and thus reduce the costs. On the other hand, if you are a bigger and established business the more you invest, the more you will get!
- Once you have planned out the budget and set your goals, go and hire an SEO agency or a freelancer that will suit your needs and budget. Before the decision, be sure to carefully conduct research and look for the feedback, that will give you a better idea on how that agency does the work. Last, but not least be sure to keep in touch with the qualified experts doing the work throughout the whole campaign – this way you will be informed on what is happening and having the option to read the reports, that would indicate leads or sale growth.
How Can Local SEO Benefit Your Business
Local SEO is a great option if the goal of your business is to attract local visitors. Most of the websites are created to target audience from all areas, but by using the Local SEO, you can optimize it, so it reaches the local people. You will do that by optimizing your address, name, location and allowing people to find you even through offline methods.
Now, Local SEO should not include only search engine optimization, but rather digital marketing and social media promotion in a public speech as well. Also, you can include neighboring towns or suburbs and thus attract nearby local visitors from there as well. And don’t forget to get the most out of Google My Business product. A lot of agencies do offer the Local SEO Packages, and these tend to be less expensive than the traditional ones, so they got you covered!
As you already know the importance of SEO is huge and even more going along the upcoming trends. For 2019 mobile experience, voice/video search, as well as website design, in general, will be the most important SEO trends. Planning out your budget on time, and hiring the right SEO agency will allow you to reap the benefits of in a matter of months!
User experience platform UserZoom has appointed Manchester’s CandidSky to run its SEO campaign.
UserZoom, which automates UX research for businesses, has offices in Spain, the UK and the United States.
Tom Lloyd, director of global marketing for UserZoom, said: “We approached CandidSky to provide their expertise in helping us further build out our technical SEO and content firepower, and extend our capabilities beyond our current programme.
“From meeting and speaking with CandidSky, it was immediately apparent that they have a deep understanding of SEO and related fields. While some agencies seem to have a ‘one-size-fits-all’ approach to working with clients, CandidSky proposed a nuanced, realistic program that I have no doubt will prove the best approach for taking UserZoom’s web presence to the next level.”
CandidSky already works with the likes of Sage and Radisson Hotels.
CEO David Beharall added: “This partnership adds to our credibility of working with global brands and we expect many similar partnerships in the future. Simply put, it’s a very exciting time for CandidSky!”
A Newcastle-based SEO agency has picked up its second UK Search Award in two years. Evolved Search, a specialist Search Marketing agency based in The Toffee Factory, won the award for Best Use of Search – B2C, for their work with online retailer Mattress Online.
Evolved Search is the only North East agency to pick up one of the prestigious awards, which celebrates the best in Search Marketing across SEO, PPC, Content and Outreach/PR. In 2016, the agency picked up the Best SEO Campaign accolade in 2016 for their work with car leasing brand, Select Car Leasing.
The campaign with Mattress Online is particularly significant, as the agency has only worked with the brand this past year and has managed to transform performance following a link-based penalty acquired during work with their previous agency, which saw traffic and revenue plummet, as well as a reduction in organic visibility of almost 75%.
Tom Etherington, Organic Search Director at Evolved Search explained; “When we took Mattress Online on as a client, the site was in really poor shape, due to their penalty, duplicate content issues and links purchased by their previous agency.
“From a technical point of view, the site required a lot of attention so we could build the foundation to start regaining traffic, visibility and revenue. Following this, it was down to work on building brand awareness through inspiring, creative and accessible content, which was picked up by the likes of The Daily Mail, The Mirror, House Beautiful, Glamour and London Evening Standard, to name a few.”
Following only 7 months of working together, Evolved Search managed to increase organic visibility by 277% – well above where it sat before the brand were given a penalty – and monthly revenue has since restored to its pre-penalty state.
Furthermore, organic traffic has improved by an impressive 88%, almost back to where it was pre-penalty. Had this work not been undertaken, Mattress Online would have lost over £1m in annual revenue, making the future of the brand uncertain and redundancies inevitable.
The agency believes the success is down to an expert, ethical approach, coupled with outstanding technical know-how and creativity. Not only have the figures improved for Mattress Online, but the client’s faith in agencies has also lifted.
Steve Adams, MD of Mattress Online, said: “Choosing a digital marketing agency is one of the most challenging decisions for any eCommerce company, especially when you’ve had your fingers burnt elsewhere. After receiving tenders from 4 agencies, we decided to work with Evolved Search and are very pleased we did.”
Work with Mattress Online continues following restoration of results, with Evolved Search working with the brand to achieve ambitious growth targets. The agency is now looking forward to the Northern Digital Awards in January, where they are in the running for four awards.
Ranking for local SEO used to be pretty straightforward. You’d add your NAP to the footer, build a few directory links, and voila! You were on your way to the local 7-pack.
Somewhere along the line, the 7-pack reduced to a 3-pack and local directory links are no longer enough.