Why NAP & User Experience Are Crucial to Local SEO

While it’s no secret that mobile usage surpassed desktop usage in 2015, another fact that often goes unnoticed is the change in user behaviour in terms of the number of devices they use.

According to Google’s Consumer Barometer, the number of users who just use a single device to complete a journey has decreased from 32 percent in 2012, to just 14 percent in 2017.

Continue reading “Why NAP & User Experience Are Crucial to Local SEO”

Article source: https://www.searchenginejournal.com/local-seo/why-nap-user-experience-are-crucial-to-local-seo/

Seven SEO mistakes you might make in 2019 and how to avoid them

There are many attributes that an SEO must have in order to be successful, but one of the most important ones is being willing to improve all the time.

Improvement doesn’t always come from making things right. In fact, the only way you’ll really improve is by failing, over and over again.

However, when it comes to SEO, a mistake might pass by unnoticed. You might not have any idea that you’re doing something wrong. Now, there are thousands of obvious mistakes that you could be making, like not adding keywords in titles or engaging in low quality link building.

But here are some more subtle, modern mistakes that SEO might make these days.

Continue reading “Seven SEO mistakes you might make in 2019 and how to avoid them”

Article source: https://www.eastbourneherald.co.uk/news/seven-seo-mistakes-you-might-make-in-2019-and-how-to-avoid-them-1-8756546

SEO content writer | Media jobs

Content Writer at Digital Agency in Shoreditch

We’re looking for an engaged, self-motivated and experienced writer to join our team as an SEO content writer. You will be working in a small editorial team, within the larger SEO department of a digital agency in Shoreditch.

We are looking for applicants to start as early as possible, but we can be flexible with start dates for the right candidate.

The Role

As a member of Go Up’s writing team, you will be working on short and long form content, both for client websites and third party platforms. You will have the ability to adapt your writing style accordingly, whether you’re producing content for a local news site, a tech blog or as industry-specific thought leadership.

You will work on a range of different clients, from innovative startups to established brands. It is imperative that you have an interest in writing about a breadth of subjects, seeking out interesting and newsworthy angles that will attract readers and online shares.

You will be writing content and copy with SEO in mind. Some knowledge of digital marketing is preferable but you will have the opportunity to learn on the job.

Our Writing Environment

You will be working in a small team, often collaborating on specific pieces, content plans and developing concepts. We run a collaborative writing team that actively encourages peer-reviews; giving and receiving constructive feedback is an intrinsic part of the role.

A variety of writing tasks will be allocated on a weekly basis with strict deadlines and you will be responsible for making sure your pieces are complete on time. You will get to work on a range of content, including but not limited to:

  • How to guides
  • Thought leadership articles
  • FAQs
  • Service pages
  • Product descriptions
  • News content


We’re looking for a candidate who has juggled a number of writing tasks, worked in a pressured environment with strict deadlines and nailed the brief. Whether you have a qualification in Journalism, English or a related subject, OR relevant work experience, we need to see evidence of your compelling copy.

You must be able to transform the boring into the brilliant, be a master researcher, have the ability to adapt your tone and have a keen eye for weeding out grammar and spelling mistakes. Attention to detail is an absolute must.

Experience of working in a fast paced environment, small business setting or collaborative newsroom will serve you particularly well in what is a unique digital agency.

Why Choose Us?

  • We are a close-knit editorial team and from the get go you will have a central role in choosing news angles, pitching content ideas and shaping the way we work.
  • Opportunity for streamlined progression, promotion and extra responsibilities.
  • Flexi-time working available.
  • Chance for travel to conferences and networking events.
  • Free yoga, fitness classes, office snacks and weekly team meal.
  • Social drinks on Fridays

Please Apply If You Are…

  • An enthusiastic and capable writer,
  • with a keen interest in the world of online journalism,
  • who has excellent research skills;
  • doesn’t shy away from complex topics;
  • and can find an interesting, newsworthy angle in anything from dog walking to online banking;
  • all the while remaining flexible in your tone
  • and juggling tight deadlines with ease;

Please Do Not Apply If You Are…

  • Unable to provide evidence of your ability,
  • the kind of person who will complain that a subject is boring,
  • going to address your application to “Sir/ Madam” or “Who it may concern”;

Still interested?


  • send us your CV
  • along with a cover letter telling us why you’re right for the role (hint: keep it snappy and creative and please NO TEMPLATES. Yes, we can tell!)
  • and at least two relevant examples of your writing (not just from your travel/food/football blog).


You can also send your application to work@goup.co.uk, please address it to Oliver. If we think you’re a good fit, we’ll invite you over for a chat.

Interviews will start immediately so don’t delay getting in touch.

Need to learn a new skill to be eligible to apply for jobs like this? Check out our training courses

Please quote journalism.co.uk when applying for this position

Subscribe to our email job alerts to get more jobs like this and/or follow @journalism_jobs on Twitter.

Article source: https://www.journalism.co.uk/media-jobs/seo-content-writer/s75/a732697/

9 Essential Local SEO & Listings Management Tools

An online presence is important for both local and global businesses, especially those with physical locations.

It may seem slightly counterintuitive for a local business to focus time on developing their online presence, until you realize that this is precisely where their customers are making buying decisions.

Continue reading “9 Essential Local SEO & Listings Management Tools”

Article source: https://www.searchenginejournal.com/local-seo/listings-management-local-seo-tools/

A Guide to Local SEO for Large Enterprises

If digital marketing channels were items on a grocery checklist, paid search and traditional SEO would be the meat and potatoes.

Local SEO, unfortunately, is too often the afterthought food that many “shoppers” at large enterprises forget to purchase.

Continue reading “A Guide to Local SEO for Large Enterprises”

Article source: https://www.searchenginejournal.com/local-seo/large-enterprises/