SEO stands for Search engine optimization, and it’s one of the most recognizable abbreviatures of the 21st century.
SEO is the art and science of creating web pages appealing to search engines such as Google, Bing, and others. SEO works as an intermediary between pages and search engines. It looks for the ways to affect the search engine, and move forward the page to make it more attractive. Implementing keywords and keyword phrases in the content are what works for SEO. You can also apply a few engaging illustrations, photos, and hyperlinks.
Your new customer can be one block and one “OK, Google” search away from your business. Can you help them discover you faster? Providing exact directions to your storefront is relatively simple. But how do you get picked by a voice search assistant among other businesses nearby?
Whenever I speak at a conference, there are a number of local search engine optimization (SEO) questions I always get. Like a bad penny, certain topics seem to always come up, and with them, misconceptions about their use.
When SEO was new, companies could toss up a piece of content that included word-for-word keywords and reap the benefits. As Google’s algorithm evolved and competitors began their own SEO efforts, companies then needed to tweak strategies, but they could still hire someone to churn out some pretty cheap, keyword-laden content to score SEO wins. They could still post guest-written content without reviewing it for quality; they could use (and be rewarded for) gimmicks.